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    December 3, 2019 12:16 AM PST

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    That's the question on everyone's lips: How do I get my website on page 1 of the search results? But what if I know nothing about SEO?


    There are two ways to achieve this:


    Pay Per Click (PPC) Advertising
    Natural Listings


    What's the difference? Open up a new browser and go to , then type life coaching into the search box and hit 'Search the Web'.


    Near the top of the screen, you'll see a light blue box with about three search results. Now look in the top right hand corner of that box and you'll see that it says 'Sponsored Links'.


    Cast your eyes to the right hand panel of the page. What do you see right at the top? 'Sponsored Links'. This is PPC advertising. I'll explain how it works in a minute.


    The rest of what you see on the screen is called Natural Listings. These are the sites that Google ranks as important - the ones that out of approximately 18.7 million sites, Google think you'll be most interested in.


    How do the search engines work out which ones you're looking for?


    There are lots of different ways that they work it out Dolphins Michael Deiter Jersey , but here are the two that you'll have the most control over:




    Let's talk about Keywords first.


    Essentially, these are the words that describe what the site's about. So if your site is all about telephone-based career coaching for women returning to work after a baby, you'd include very different keywords from a site that was about face-to-face small business coaching for accountants in Preston.


    People are getting more savvy when it comes to searching for information on the internet and they are being more and more specific about the keywords they search for. And that's one of the reasons that I keep telling you about the importance of having a niche.


    You know what, the only people I know who search for terms like 'coaching' or 'life coaching' hes or people who want to train as coaches.


    And if you go down the PPC route for top search engine positionings on these search terms Dolphins Christian Wilkins Jersey , you'll just be paying for other coaches to visit your site. Typically, you need to pay over ?1 per click to rank highly on Google's PPC advertising - called Google Adwords - for these terms, so this could be an expensive exercise.


    If you try to compete on generic search terms, you'll struggle unless you've got the budget to invest in good Search Engine Optimisation (SEO) support.


    Your clients are more likely to search for more specific things like 'career coach Manchester' DeVante Parker Color Rush Jersey , 'marketing advice for personal trainers' or 'Executive Coach Sales Director'.


    It's much easier to niche your site and compete on the more targeted keywords.


    For example, go to and put in 'career coach manchester' and see what happens.


    Rather than competing with almost 19 million sites, there are now only 241,000 sites containing those keywords Xavien Howard Color Rush Jersey , so it shouldn't be too hard to get your site higher up the rankings.


    When you're putting your keywords into your site, you need to put them as early on in your page as you can. So for 'Career Coach Manchester' it should be in your page title, your first headline (h1) and in the content of your first paragraph. Then keep using the keywords throughout the site.


    If you get the right keywords, the search engines will see the site as relevant to the search. But how do you get them to think that your site is important enough to rank highly?


    Your links.


    The more relevant inbound links you can get to your site Laremy Tunsil Color Rush Jersey , the better. This is where other people's sites include your URL (e.g. ) and description on their website.


    In the search engines' eyes if other sites link to yours, then they must think it's a good site. So if lots of sites are telling their visitors about your site, it's more likely to be an important website.


    The easiest way to get inbound links is through reciprocal linking. That's where you agree to swap links with another site - you'll put a link to their site on your website if they agree to do the same for you.


    Or you can get your site listed on online directories - some are free and some are paid for. Usually this is on a reciprocal basis as well. If you want to be listed on their directory, you need to link back to their site.


    Something to be aware of is that if a highly-ranked site links to yours Cordrea Tankersley Color Rush Jersey , your site is regarded more highly than if the link came from a lower-ranked site.